Hi, I'm Carly

I spent nearly six years in London working as an Office Manager before deciding to escape a traditional 9-5. I taught myself to code through an online bootcamp in 2021, and before long I was freelancing and building a business of my own.

The following year, I travelled to Bali for an in-person bootcamp to further my technical skills. Since then, I've built and collaborated on almost 100 custom websites and progressed from freelance developer to Lead Web Developer at a small creative studio.

Along the way, I developed a particular interest in the parts of web development that clients don't always see: how a site is structured, how it works behind the scenes, and how it can be made easier to manage.

In 2025, I went back to Bali for a photography bootcamp, chasing a passion of my own that I knew would align with my web design work. A well-built website can be let down by inconsistent or generic imagery, so offering a complete visual solution is something I'm excited to bring to my clients.

Five years after deciding to change direction, I had a much clearer idea of the kind of business I wanted to build and the experience I wanted for my clients. So I decided it was time for a rebrand.

Rebranding wasn't just about choosing a new name or refreshing the visuals. It was an opportunity to step back and rethink how projects are scoped and managed, how I collaborate with clients and how I support them.

That vision has become Nightbloom Studio.

Nightbloom started with a song.

When I first moved to London from Scotland, I was introduced to new music that went on to become a big part of my life. New city, new job, and without sounding too cheesy, a new soundtrack to begin this new chapter.

Looking back, so much of my life since then has grown from that move. I went from working in a traditional office job, to taking a leap and learning something completely new, to eventually starting my own business.

Nightbloom is a reference to where that journey started, and to everything that's happened since. It fits in a more literal way too. I've always been a night owl, and I spent a lot of late nights working on building the business that I have today.

Ten years since leaving Scotland, and five years since I decided to become self-employed, ‘Nightbloom’ felt like a fitting way to mark both. A name rooted in where it all started, but belonging to the chapter I'm in now.